Ask HN: Marketing, DevRel and Evangelism working for Open-source

13 points

4 years ago

Hi everyone, Why is it so difficult to find a space to communicate your open-source project to drive adoption at scale? To recruit new people inside a new company, it's not easy to explain the open-source workflow to not-tech people, so most often, great open-source projects have lousy communication.

Evangelism, like GitLab said (https://about.gitlab.com/handbook/marketing/community-relations/developer-evangelism/#utms-for-url-tagging-and-tracking), is essential. That's sure. But how to scale up a team to grow that skill inside the company?

Is it better to grow it internally (logically, a founder is the best person to communicate his project)? But how a tech person can develop marketing and communication skills?

Or the best way is to recruit a skilled DevRel person or instead of a marketing person and collaborate in creating great content?

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