If you can't say what your company actually does, I'm sure you can say things like you will be working on solving monetization issues for the laundry machines.
I want to give props to some that are doing it right and here's one: http://news.ycombinator.com/item?id=2877677
Here's one that I'm not really interested in what they have to say. http://news.ycombinator.com/item?id=2878738
I've built cool stuff and awesome systems so I don't need fluff.