When capital is in short supply due to market shifts or un(der)employment, what we value undergoes a dramatic shift. Thoughts of growth shift to that of survival. Do we have enough stocked away to weather catastrophic financial storms, or more importantly can we adjust to a new norm which is far less opulent than the life we once lived?
It was only after a couple of weeks offline (http://www.victusspiritus.com/2011/08/08/what-i-learned-in-a-couple-weeks-off-line/) that I realized how little I actual require many of the services that I thought I needed. Lesson learned: If you're going to build something with or without other people's money, make damn sure that it is needed whether your customers are rich or poor.
original: http://www.victusspiritus.com/2011/08/10/the-wiggle-in-world-economies-plays-a-critical-role-in-value-estimation/