Just because they aren't exciting from a technology perspective, doesn't mean that there aren't great companies waiting to be built there.
I'm wondering, how many of you are interested more in the company building that then the technology building? i.e. who's interested in a boring business more than an exciting one?
(Braintree's Bryan Johnson talks about this in his 37Signals interview - http://37signals.com/svn/posts/2800-bootstrapped-profitable-proud-braintree)