https://video.fosdem.org/2021/D.retro/retro_gemini.mp4
Gemini incentivises self-sufficient software authors instead of drone-like web developers beholden to a handful of corporations that produce "web browsers".
Creatvity in making infinitely varied "UI's", if the user desires such variation, lies with the authors of clients, instead of with site operators and a single-digit number of clients controlled by corporations conducting surveillance of site users as a business.