The main goal is to find the LOVE, find users that actually love our product, and figure out why (or why not). I think that people who are good at user experience (in all its forms, not just design) could really help us out here, by being thoughtful users of the product and then talking to us about the UX.
So, if anyone is good at UX, and would like to help us with their feedback, contact me at [email protected], I'll get you in the alpha.