After building a Shopify app, there were so many times when we wanted to quickly change some copy here and there, but didn’t want to have to start our dev environment, open our text editor, make the change, create a branch, create a PR, … you get it. Luckily our team is 3 software engineers, but it got us thinking around how our first marketing or sales hire would make these changes.

The current version of Refinery essentially turns your existing website into a CMS. Right now you can use Refinery to tweak copy, but more functionality is coming soon. Specifically, we’re working on adding the ability to tweak CSS, add links & tooltips to copy, and run A/B tests on different possible tweaks… all which can be done in-browser.

We’ve on-boarded a few companies in the past week where Refinery is typically being used by non-engineers (founders, PMs, & marketers) who don’t want to bother engineers with small copy tweaks.

Installation is really easy. Install our chrome extension, add a JS snippet to your head tag, and you’re good to go:

https://chrome.google.com/webstore/detail/refinery-editor/pmfpnhdkcikalnldmkmcofllbdbannhh

We’d love to hear what the HN community thinks! If you’re really keen on trying it, email me at [email protected] to skip the waitlist.