- Wealthfront[1]

- Netflix[2]

- Facebook[3]

- Github [4]

- Derek Sivers' startup [5]

- PayPall [6]

My question is: how, when and why should a startup start cultivate a culture? I'd like not only founder's perspective, but also from those who work at a startup.

[1] http://eng.wealthfront.com/2011/02/culture-is-key.html

[2] http://www.slideshare.net/reed2001/culture-1798664

[3] Brief statement on http://gaborcselle.posterous.com/the-best-quotes-from-startup-school: Values are worthless unless they're controversial

[4] http://schacon.github.com/ddd/#1

[5] http://sivers.org/delegate

[6] http://primitus.com/blog/why-did-so-many-successful-entrepreneurs-and-startups-come-out-of-paypal-answered-by-insiders/