1. Your profile is a landing page. Optimize copy, images, the pinned answer for the action.

2. Don't spam. It'll just result in your account getting downgraded/blocked.

3. Format your content so it’s easy to read.

4. Update answers that are important for you from time to time.

5. Link to reputable resources (not ONLY your website) in your answers.

6. Don't put a link to your website in every answer.

7. For every “marketing question” answer at least 3 general ones, like “What irritates you?”.

8. Put the name of the company in the first paragraph of the answer to get attention from users that just skim through them.

9. Use custom credentials for different answers.

10. If you have well-known competitors, answer the questions, where users look for their reviews or alternatives. Those are highly convertible topics.

11. Don’t trash your competitors. The community would not appreciate this.

12. Answer questions that rank in Google.

13. Buying upvotes is a short-term game. You can do it, but in the long run you’ll lose your positions.

14. Ask friends, who are active on Quora, to boost your answers. Join communities where Quora users support each other.

Not the most white-hat methods, but I don’t think we would be able to get as many leads without no boost from the friends/community.

15. Answer Wiki is the first thing that users see, add your information there but don’t be spammy.

16. If you see that some answers are performing well, boost them through the Quora ad network. They have great targeting tools. The only thing we were not able to figure out was their conversion tracking, so it’s a spray and pray game for us.

I hope this was helpful. I'll be sharing a weekly update via email on our journey. I’ll talk about our experiments, the troubles we get into, the wins, numbers, Buffer style. https://sharingalemon.substack.com/

Feel free to ask any questions.