Handshake makes it possible to have a completely personalized domain name. For example, I actually happen to own the Handshake extension ".johnnywu", which means you can access my Linkedin profile via "linkedin.johnnywu", my Paypal via "paypal.johnnywu", and even my MeUndies referral code via "meundies.johnnywu". At the moment, in order to resolve Handshake names you'll need to either change your DNS settings or use an alternative search engine like HNS.to — you can't yet just search these names directly in a browser like Chrome or Safari. Keep in mind though that HNS.to was developed by 1 person over a single weekend, so the only thing really holding browsers back from natively resolving Handshake names is merely awareness, which is why I've reached out here.

One example to show how much momentum Handshake is already picking up, would be via Cloudflare's All Time Feedback and Product Requests page (https://community.cloudflare.com/c/feedback/prodreq/30/l/top/all?order=votes) — in just one month's time, Handshake support on Cloudflare has already become a top 4 most upvoted product request of all time while the next most recent top 15 post was suggested back in July 2019.

We're still updating our company's landing page so currently it isn't the most helpful for understanding what we or Handshake are all about but long story short, Namebase is merely a group of people who were so enthusiastic about Handshake that they built an entire company around making it as easy as possible for anyone to interact with Handshake. If you'd like to learn more about Handshake or Namebase, all of the relevant resources you'll want is accessible via my personal website, "home.johnnywu" (remember to search for it via HNS.to).

Hope you'll get just as excited about Handshake as I am!

Best,

Johnny Wu

Community Manager at Namebase.io