"When I see a new web startup trying to increase click-thru ad-rates by 10%, it breaks my heart a little. It's not that what they're doing is wrong. But I just can't help but feel like I'm seeing incredible entrepreneurial talent wasted on something that fundamentally doesn't matter much." (by Nathaniel Whittemore)Felt this was a perfect quote for me to hear as we work on our lead generation startup. Sometimes we just get waaay too caught up in the metrics rather than focusing more on creating more impact.
I'd love to hear of any non generic quotes that made a difference for you