In my recent discussion with my manager, I was told about the "usual" (aka Inc.com, Glassdoor, etc.) rules of promotion. Be visible, prepare your case, share results. I find them odd, especially confusing. Should I work the rules out or do my job? Do I spend time in my function, or keep promoting my work internally. Why can't you just do your job, instead of wasting time in self-promotion. That way the odds are lesser, are't they?