YC Partner Kevin Hale talks about social proof in his video "How to Improve Conversion Rates[1]. He says it's a "shortcut for trust"—and that's what makes people click on the CTA or try a product.

One way to implement social proof is to feature customer testimonials and/or case studies on your website. However it's not always easy, and that's what we're working on.

We want to make sure we solve the right problem. This is why we'd like to ask everyone with stories or experiences about customer testimonials to share them with us.

1. What's the hardest part about creating great customer testimonials? Why?

2. What other problems or frustrations did you have?

3. What tools or techniques did you use? What don't you love about them?

[1]: https://youtu.be/PGqX9fpweyc?t=535