Ask HN: Naming my startup, should it end with "app"?

7 points

15 years ago

I'm working on a new startup/project for GAAP compliant accounting software, competing directly with QuickBooks and Peachtree and am at a creative loss for naming it. I want to come up with a name as clever as EverNote. Obviously, domain availability is key since we're bootstrapped. There are varying schools of thought when it comes to having a domain that is the exact name of the company.

Despite what 37signals says, I think basecamphq.com is a horrible name. I have had dozens of people to which I referred Basecamp, give up because they couldn't figure out the domain. I don't blindly trust everything 37Signals says as gospel. Notice how they never admit to any mistakes they've made? Anywanys... </rant>

Lighthouseapp.com is another example of a postfixed name, but my market isn't tech savvy developers.

One name I love is RunRate. The domain isn't available. So what about RunRateapp.com?

Anyone have any killer ideas?

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