I can see tons of people being confused and clicking through this. Effectively installing a piece of software that they might think is a legitimate publisher-originated browser update.
I'm sorry to put it in these terms, but these guys are pure scum. This is bullshit.
I found this post pertaining to how to possibly get rid of their deceitful pop-up:
http://support.mozilla.com/bs/questions/766904#answer-121483
Sure enough, the piece of software that they mention was on my system. I am not sure how you get Viewpoint to participate in a spam/scum marketing approach, but reports seem to indicate that this is how this kikin thing is getting into so many systems.
more here:
http://www.google.com/search?aq=f&sourceid=chrome&ie=UTF-8&q=kikin+popup
They urgently need a "Cease and Desist" from someone with some horsepower behind them.
Carlos Bhala (CEO): Stop it! You are using an approach to growing your business that borders on being criminal.