I just can't understand why people dont give importance to digital security.

I am baffled one project like SOLO (https://www.kickstarter.com/projects/conorpatrick/solo-the-first-open-source-fido2-security-key-usb) is selling so little. 2.300 backers is ridiculous considering the world size. This is not an advertisement, since I dont even know the authors, but I follow them since the u2fzero project.

About 15 years ago I was sending my emails with public key privacy, using smartcards, encrypting hard drives, and after all this time, people are willing to just trust blindly the machine OS, the telecom companies and governments. All I know is that for cars people have lojack, for houses and babies they have cameras, for bikes they have locks, and for computers.... they have nothing.

I just thought that having a simple physical key like SOLO would be the breakthrough barrier for adoption, but I can only feel they just dont care. Am I wrong?