Ask HN: Why is the ESPN website still a subdomain of go.com?

14 points

16 years ago

ESPN is a huge site. According to Alexa, it's #17 in the U.S. and #68 worldwide. It's a HUGE site, obviously.

So, why does espn.com redirect to espn.go.com?

My first thought would be SEO/SEM. But there are countless ways to keep SEO/SEM when you change domains, and presumably Disney has the resources and manpower to make something like this happen.

They promote it as espn.com, so why, after 15+ years, do they still redirect to a subdomain?

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