When shopping for products on Amazon, many consumers are overwhelmed by the large selection of what used to be a simple product that solved a simple problem. Ever find yourself looking for tags such as “Amazon’s Choice”, “Best Seller”, most reviews, highest reviews, or a combination of them all? Guilty! I typically lean towards most reviewed because when there’s 30K 4-star reviews, that’s a lot of satisfied customers and that’s not even counting the majority of those who don’t often post reviews. It’ll soon be a snowball effect as more consumers by the same product and the reviews continue to soar through the sky. Some may wonder, just how did these products gain so many reviews while the others are still struggling to break 1K reviews. The answer is in the seller’s marketing strategy, while Amazon turns a blind eye. It is common practice for sellers to reimburse buyers for leaving a good feedback on their products. Many may ask what’s wrong with this if the product is as good as expected. Nothing. But what if it’s not? Let’s say the next 500 orders left customers unsatisfied and they left 1-star reviews. Those reviews would barely alter the 4-star reviews as 500 is only a fraction of the 30K existing reviews. Hence, more consumers would buy the product expecting it to be great but soon to be disappointed.Reviews Extension is simple yet effective. In the click of a button, it will open a popup window
with reviews of the same product left on third party retailers such as Walmart. These reviews are often unbiased and true to the product as buyers receive no incentives to give good feedback. Provided with a solution to the broken reviews system of Amazon, buyers no longer have to shop in the dark.
There are millions of shoppers that go Amazon for their shopping needs. Reviews Extension is up and running but it needs your help to scale and help more people. To contribute to the project, please visit my repository (https://github.com/scwong93/reviews-ext).