first, here's the background: in 2007, with friends, we watched a lot of Korean Starcraft games on Youtube. And we became fan of this guy: http://www.youtube.com/user/KlazartSC. He basically commentates the match in English because we can't understand Korean. But he eventually retired because it takes too much time to download the source video from Youtube, cast, record, synchronize manually, encode and put it back on Youtube. So, we came with an idea: create a nice service that does all these tasks easily and full web. We did it! I've actually, talked about it in NH and TechCrunch France also covered us.

BUT, it's a fail. lol. The feedbacks we received we're all pretty good BUT no one really uses it.

Marketing fail. We had the wrong target. We wanted to target the video game players but they were looking for Ustream, Livestream or JustinTV live video synchronization which we can't do because their API don't have stuffs like Timestamp. What we could do is synchronize with Youtube video but people prefer to use offline tools to do their "VOD cast" because they are not afraid of doing hard-job and spending hours and hours to do something "perfect". eLive is meant to help people to cast easily and quickly, not meant to be a Adobe Premier online :/

So we are now thinking about re-positioning our service. Actually, eLive could be used for many applications such as singing Karaoke or giving a lecture or just doing an interactive video/audio podcast, alone or with friends.

Do you have any idea, guys? Have you ever failed in doing something but eventually succeed in re-doing it in another way? Thanks about that ;)