The main differentiation aim is speed of setup and ease of use. The target market are moderately-internet-literate people (which means nothing too bleeding edge).

Keep in mind it's very much a beta. I should get some more themes done for it if the feedback from the beta is positive.

One question that's been bothering me is ... how to price this? Would small business owners/operators find it compelling enough to pay for it? I guess only time will tell.

(It's a bit tangential posing this question here since HN isn't the target demographic, but any insights or opinions would be appreciated.)

The other question is ... how to promote this and tell people about it? That's another big topic (and probably my biggest weakness - marketing and promotion).

Anyway, enough talk from me.

If you are interested, please have a look, give the demo a spin, and give me your thoughts, comments, criticisms, flames etc.

The site url is ...

http://www.sitefont.com

Thank you.

(Note: This hasn't nothing to do with typography, despite the domain name)