The product I am working on doesn’t have any direct competitor but there are many indirect competitors. The product I am working on would drastically reduce app developer's time to bring their products into market. Companies would be able to eliminate 3-4 people's work and would save about 300-500K per year.

Indirect competitors don’t have similar product and don’t improve developer’s productivity at all. But developers can still use competitor’s product and add all remaining missing functionality themselves by adding 3-4 more resources.

Whenever someone asks about competitors, would you: 1. Name these indirect competitors and explain why we are different and good? 2. Simply say no competitors at all.

I would like to get some feedback about how would you go about it?

Thanks,