He was enquiring as to why, after spending £2m, they still hadn’t released a complete offering. He turned to me and everyone else around the table breathed a sigh. I ventured that it was probably because the specification was limited to four screen sketches. This for a site that had many layer of user interaction, and at least 40 separate pages.

At this point two things happened, firstly the sky outside darkened, and secondly the product owner seemed to slide down his chair heading for the safety of the space under the impressively robust mahogany board table.

I turned to my boss, and in retrospect this may have been a mistake, told him to finish the biscuits because I didn’t think that we would be invited back.

I wish I could have suggested that we took a step back, spent the weekend getting familiar with “Four Steps to Epiphany” and regrouped in few days. But to be fare, Steve hadn’t written his book at this point.

So now I’m the guy charged with defining the product, for a our startup, Gruvi. We are one of the 10 teams in the Startup Bootcamp http://www.startupbootcamp.dk/ program in Copenhagen (which is a Nordic take on Y Combinator or Tech Stars). I don’t have a fire poker so I’m hoping to discover our product by connecting with potential users. We’re not fussy, we’ll take anyone that is familiar of with the concept of going to the movies with friends.

To see a little more you please watch this http://www.youtube.com/watch?v=sw-qrttdiZg (I’m the rather unimpressive guy sporting way too much forhead).

If you are interested in engaging, and I hope you do, you can find us at any of: [email protected], Gruvi.tv (our blog) Gruvi fan page on Facebook (it aint pretty yet) http://www.facebook.com/pages/Gruvi/141938032505639?ref=sgm

Cheers, James