They’ve all but acknowledged that the number of clicks, likes, shares, and time spent on the site are not necessarily signs that a user had a good experience, let alone that the user thinks the time was well spent.

So, imagine you’re on the team at Facebook that’s updating the news feed to do this. Your goal is to show feed items that make the user appreciate and enjoy the time, not necessarily to maximize usage or revenue.

What metrics could you track and optimize for?

1: Zuckerberg’s 2018 update, https://m.facebook.com/zuck/posts/10104413015393571