Build an effective website Cut costs and invest saved money in your idea Shorten the time needed to launch your idea Promote your website Collect feedback to validate your online product The process is quite simple:

Register for free at wordpress.org. Free. Get cheap WordPress hosting for 1 month (e.g. godaddy.com). $5–10 Buy a WordPress website Template (e.g. templatemonster.com). $75 Install that Template onto your Wordpress site. Do it yourself. Free. Fill the site with the content. You don’t even need to have the actual product at this point. Do it yourself. Free. Install customer communication tool to collect feedback in real time and follow-up via email, if necessary (e.g helpcrunch.com) $25. Register your free Google AdWords account. Conduct a research of your niche. What keywords work best (Google Keyword Planner). Also, check some online free tutorials on how to set up Google PPC ads. Set up your PPC campaigns and spend ~$100 to drive traffic to your site. Collect and analyze as much feedback as you can. Chat with every visitor, follow up via email, schedule interviews. Get the most out of it. P.S. When you collect ~100 comprehensive feedback - just stop your paid traffic and stop subscriptions on the above mentioned services. Analyze everything and conclude if the idea is good. If the feedback is mostly positive and people are ready to pay for your product/service - you even don’t need to change your website and customer communication tool. Leave everything as it is and develop your product/service. When done, you can run it with the ready marketing site and helpdesk.

There’s a very good article on how to validate your idea almost at no cost:

Website Templates: How to quickly validate your idea for less than $300!