As most of us know, starting a company is a lot more difficult than the tabloids make it out to be. On top of that, getting proper funding is next to impossible. Airbnb founders created political themed boxed of cereal during the McCain-Obama election in order to keep the lights on [1].What other examples like this are there?
[1.] https://www.wired.com/2017/02/airbnbs-surprising-path-to-y-combinator/