Long-time reader, I’m asking from an throw-away to keep things unbiased.

I’ll try to be brief.

Back in January began working on a side-project with my small team. Decided to focus on product/market fit and went directly to customers. Developed real cold leads and converted them into paying subscribers on the MVP. Retention is near perfect. 

Problem is, we can’t scale direct sales fast enough between the founders. At this rate it will take us 1-2 years to reach $10k/mo. Our most popular and entry-level plan is $19.99/mo

We have a really great conversion funnel on our website but we don’t know how to begin testing and marketing it. Competitors in our market are GIANTS and already dominate YT ads, Facebook, Google Ad Words etc. Would hate to wake a sleeping giant on this.

Any advice would be greatly appreciated.

Edit: More details about the product

It's B2B. Most of our customers so far are small businesses but we're confident our product can be offered to medium/large and businesses and enterprises.