Few months ago my co-founder had a crazy idea about starting an apparel business, with our first product being a dress shirt from performance fabrics.

We are currently in the prototyping phase, with our first batch of samples already handed out to the first group of testers.

We have been documenting every step of the way from day 1 in written/blog, video/vlog and image form.

For the readers - https://medium.com/the-needle For the viewers - https://www.youtube.com/channel/UCnk0wNZj1D5HnzvAwIAGuEw Our main hub is Facebook - https://www.facebook.com/weardulo/, also @weardulo on all major platforms(Instagram, SnapChat).

We'd love to get some questions and start a discussion around building an actual business, with no previous experience in the industry. Learning as we go along.

Julian