In my experience most early stage founders struggle with this. It's part of the reason conversion and retention rates are so low.
I'll be sharing more on this for a private group. You can get on the waitlist here. It's only a beta test for an app so please bear with me. Thanks
https://www.getdrip.com/forms/5410857/submissions/new
p.s If you have a simpler roadmap than I've described please share. This is what I've found success doing but I wouldn't assume that it works for everyone.