Even those who are not interested in marketing and sales come up with Saas, cloud marketing or software on demand. But a few of us understand the conception of Saas business. Often I am asked this question – what area is you involved in, what is a branch of your activity? And when I try to explain it sometimes (or even very often) people cannot understand me.
In this regard I wondered – what if not only my mansion is uninformed about this sphere of business. I've try to search some information, but all I can see searching the internet were obscure formulations and unclear definitions. So my company decided to give light on this question. Even if you are aware of Saas marketing - do you know differences between outbound and offline marketing? Why can too many leads affect your business badly? Why marketing and advertising are not synonyms? Get interested?:) This article is waiting for you)
https://kraftblick.com/blog/what-is-saas-marketing