How gamification increases user engagement in banking apps

5 points

9 years ago

In the banking sector gamification is particularly interesting in terms of creating incentives to save money. For example in Outbank (www.outbankapp.com) gamification finds use in the illustrated transaction graphs. Since a red outgoing transaction bar grows longer and gets closer to the green one with every Euro spent, it creates a gamified incentive to save money in order to see a shorter red bar and larger difference between both graphs in the future.

But there are lots of other examples how to include gamification in banking. To find some interesting angles we’ve browsed the web a bit and found this great list of gamification examples in the fintech sector (https://www.quora.com/What-are-some-good-examples-of-gamification-in-banking). From rewarding users when they check in at a bank branch to offering badges for successfully reaching saving goals, you can find everything in that list.

Whole article on: https://outbankapp.com/gamification-in-banking/