Ask HN: How to get major bloggers write about my bootstrapped startup?

80 points

16 years ago

Hey guys, my startup http://visualwebsiteoptimizer.com/ (A/B testing tool) is just out of beta and we launched paid plans early this week. To announce that we have launched, I had mailed a personalized pitch to Mashable, RWW, TechCrunch, LifeHacker. But no one replied!

I know they must be getting 100s of pitches daily but I think our story is as good as other startups that they cover. We are bootstrapped, had 1200 beta users and now in the first week have actual paying users (with very close to being profitable). Users think our tool beats Google's tool by a huge margin (http://visualwebsiteoptimizer.com/testimonials.php) and it is actually very helpful to small businesses and marketers (in beta, we have user case studies where sales and conversions got increased by 20-90%). So, what's wrong with the pitch? Based on what I read, I even mailed link to this 2 minute short video: http://www.youtube.com/watch?v=0YYNebfuvLc

I realize that getting covered on a major blog doesn't ensure startup success, but it is still a great way to announce to the world that you are open for business. So, what is the best way to get major bloggers write about my startup?

Are bloggers not writing about us because we are bootstrapped, based out of India and non-YC (or associated with a similar program)? Is there anything wrong with my approach?

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