Chuzer is a decision engine, enabled by SMS and the web, that channels the expertise of one's social network to help make decisions on anything from electronics to movies.

Decisions such as helping to choose a Mexican restaurant in West London to helping to choose which movie to watch at a theatre are allocated by the Chuzer engine to the people within your social network who could best answer the question. The users receives several recommendations and the user whose answer he or she chooses moves up the community ranking. The ranking feature and the European footprint are the main points of differentiation from Vark.com.

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