Here's the url http://www.hopchart.com

I got into craft beer a few years ago, but didn't have an efficient way of figuring out what to try. So I just decided to make a system that let me track what I drank, give it a rating, and then follow others. Not rocket science.

There are plenty of beer rating sites on the internet (Beer Advocate, RateBeer, etc) but they can often be intimidating to newbies and they really only encourage one rating of a given beer (and require a relatively substantial review). My concept was to keep it simple so that users will keep rating their beer. If a Beer Advocate rating is like a blog, then a HopChart rating is like a tweet. And so that has become my concept. Keep it simple.

I started this site because I had a lull in work and because it was something that I wanted to use. I've ended up spending a bit more time and effort on it then I had intended and now I'm trying to figure out if I should keep it where it is or take it a bit further. The problem is I'm in a state of paralysis by analysis. I honestly don't know what direction to go. I have a number of things (including iphone app, foursquare integration) in the pipeline but I'm afraid of investing more time/money/effort if I don't know what the ultimate goal is. One of my shortcomings is not spending enough time marketing it, I've given myself the excuse that I don't know exactly what I'm building yet...lame I know. Another shortcoming is not making use of the data I have for building a good recommendation engine.

So now the advice part. What would you do if you were in my shoes? I have the makings of gathering craft beer consumption information in real time with geolocations. Craft beer industry is growing by volume and by dollars (I think 6 and 8% respectively) and gaining exposure. But I can't seem to figure out a good way to capitalize on what I have.

I'm open to any and all ideas, suggestions, criticism, and comments.

Thanks in advance.