Twitter is losing money, but it could probably break even or make money if it stopped grasping for growth. It also has a strong niche, and can be expected to maintain its position for a while.

Disney is spending $ 2B per year on advertising. (2)

At a 10% discount rate, a $2 B/year perpetuity is worth $20 B.

Should Disney purchase Twitter -- making media cite tweets as stemming from “Disney’s Twitter" -- as a pure name-recognition play? Disney could add its logo to every tweet as well. If so, why aren’t other like Coca Cola in the game?

(1) https://www.google.com/trends/explore?q=twitter

(2) http://www.businessinsider.com/10-biggest-advertising-spenders-in-the-us-2015-7