When a company is young, I often see the technologists hard at work and the 'business people' sitting around. Seemingly, there is little for a non-tech staff to do... In particular, the CEO, since he's not doing the tech, what metrics are used to evaluate? What makes a good one? What makes a mediocre one?
[0] https://www.quora.com/What-advice-do-VCs-want-to-give-founders-during-pitches-but-refrain-from-1/answer/Mike-Maples