Once we started running ads on the site, we very quickly realised the whole process of selling the ad, receiving the banner, invoicing the advertiser, receiving the money, trafficking the ad and reporting the progress back to the advertiser is very time consuming.

Therefore we set out to solve this problem by building a self-serve direct ad server – an entirely tech driven solution that enables any advertiser – large or small – to set up and serve an ad on Mixcloud within minutes. Sweet!

Since going Live 3 days ago, we are now selling a very significant % of our inventory through the new system, this could be a honeymoon period, could be a serious revenue source.

The good news is we built the system on Google AppEngine independent from our main code base, and with white-labeling in mind from day one. If we were to release this as a white-label product, would any of you actually use it? We would probably use PayPal Adaptive Payments and take a % of ad sales, so no win no fee kind of model.

Mat