It's just that everyone keeps making fun of our .NET name, and also of the fact that people think we do software. We don't. So maybe a change of name is in order.
We came up with a few ideas, and one of them is foundrs.com. As you know it's hard to find any .COM name that is still available. This one was. We had other ideas that I won't share so I don't influence the discussion too much.
Thanks!