Like so many other websites, it connects mutual beneficiaries - in this case, people who own things they don’t use much with people who want to use things without owning them. Members can post either belongings they have to offer or goods they are hoping to find. Items recently listed include a body fat scale ($5 a week), a bread maker ($1.75 a day), and a cupcake transporter ($3 a week). The site was launched last October with limited membership, and opened to the public earlier this month.

There have been many times where I've wanted to borrow/rent a high performance DSLR camera (for sporting events, special outings, etc.) but wouldn't feel right just bugging my friend for theirs. I can't afford the $1000+ price tag either, so that's not an option. I can understand that the DSLR example may not be the best example, because it's very expensive and fragile, but there are many other items available on their site which make perfect sense to borrow/rent for a fee (bikes, golf clubs, wheelbarrows, etc.)