The market seems pretty saturated/crowded with little to no differentiation. In fact, it seems almost as if they're just competing on who has more features. As a solo founder who's just building a lifestyle startup, I don't want to go down the features route.

I plan to differentiate based mainly on ease of use (intuitive design, less irrelevant features that just simply don't apply to smaller restaurants) and price. Competitors now average $30/mo. I'd undercut them and take $20/mo for a simpler, no-bells-and-whistles solution.

There has to be an underserved market segment of really small restaurants (<10 employees) that would use my site instead, I believe. Or is this wishful thinking?

PS I once started an SaaS site that made about $1,300/mo at its peak, way less now though due to my disinterest (I took a year-long road trip, did loads of random stuff, had a YouTube career, wrote a book, etc. etc.).